The saying goes, let your imagination run wild, and that is certainly what nine year old Safin is founding his business, SockyWocky, on. Oodles and oodles of imagination, determination and of course creativity. Whilst he admits that the name came courtesy of his older brother, Safin is very much at the heart of all that SockyWocky is hoping to achieve. Currently his positive affirmations are available to download (from his etsy shop) as posters, but this autumn they will also be appearing on children’s socks. We were lucky enough to get a look at the posters, and we can’t wait to see the socks too.

The posters are bright and cheerful, and Chief in particular loves them. They are unlike anything else that we could find on the market and appeal directly to children with their fantastic colour mixes and uplifting messages. It seemed clear to me in the exchanges that I had on email that both Safin and his mum have poured a lot of themselves into this venture. Don’t take it from me though! I was delighted to put some questions to Safin about his business, find out more about who he is, and discover the heart of SockyWocky.

Hi Safin! I’ve loved reading about your business, but before we talk more about that, can you tell me a little bit about you?
I’m 9 very nearly 10, I go to school, I’m going to be in year 5 after the holidays. I enjoy school most of the time especially when it’s P.E. as that’s my favourite subject.

What do you do for fun?
I love having fun!! I love doing lots of different things. I have the most fun when I’m travelling to different countries with my family. I like playing with my friends, swimming, reading, eating, football, bike riding, sleeping. This summer we’re going camping. I’m super excited because I get to bring a friend as well.

What do you think you’re really good at?
I’m good at making and designing socks. I have creative ideas, I once made a PC out of a cardboard box.

Do you have a list of things that you would like to do over the next year? What’s on it?
I have a life list in my head. I would love to have a dog, but my mum says we can’t because we are too busy. I need to learn to do my shoe laces up. I learnt to tell the time so quickly, but shoe laces are super difficult!

Can you tell me something that not many people might know?
I don’t like fizzy drinks, it’s the bubbles, yuk! I really like all sporting activities, especially football. I also love to climb. I climb anything, even my mum’s furniture! When she’s not looking of course!

What are your hidden talents?
My speciality is making fruit kebabs. I’m also very good at catching things! We play a cool catch game. If you miss the ball you have to put one hand behind your back, if you miss again you have to go down on one knee, then two knees, then you’re out!

If someone gave you £1, what would you do with it?
I would probably save it. I have two money tins that I love filling up with money that I get or even find around the house. When they’re full I put the money in the bank.

Why did you decide to start up a business?
I’ve always wanted to start my own business, so I can have more money to add to my tins. We made a ‘Business Ideas’ spider gram that we stuck to the back of the kitchen door and every time I had a different business idea, I would write it on there. After a month we went through all the ideas and socks was the idea I liked the most and so did my family.

Who came up with the name?
Me and my family brain stormed different names! It’s hard for me to admit but my big brother thought of the cool name.

What made you focus on socks and posters?
Socks were my first idea, and then I thought it would be good to put positive affirmations on posters. We have lots of things like that around my house, but none as cool as my designs.

Who designs them?
I design them with help from mummy and our designer. I tell them what pattern I want on the socks, what saying, which colours. I try to do a rough drawing but they are never very good and that’s where mummy and the designer step in and do it all fancy on the computer.

Where do the quotes come from?
Most of the quotes I have heard growing up from my mum, we use positive quotes all the time. There are lots all around my house.

What are your dreams for SockyWocky?
My dreams are to see lots of children wearing my socks. Children using and believing in the positive affirmations as they are very important to me. I want kids to believe that they can achieve anything they want.

Finally, is there anything else that you would like to tell my readers?
One day I will have no adults working with me, it will all be children and we would have the coolest office.

A huge thank you from me to Safin for taking the time to respond to my questions, and to his mother. I have written this article in exchange for printed posters, which Chief is already positioning on his wall! To find out more about my policy, please visit my disclosure page.


2nd August 2017


I absolutely love this. What an inspiring little man! So good to know there are people like this in the world x #blogstravaganza

Indeed! He’s so full of enthusiasm for it. Thanks for your comment 🙂

AMAZING!! 9 years old. It took me until I was in my thirties to work out what I wanted to do with my life and get the motivation to sort it out #blogstravaganza

I know! I can’t wait to see the socks in the flesh so to speak too 🙂

What an absolute little star! Very inspiring! Thanks so much for sharing and for co-hosting #Blogstravaganza, it’s great to have you as part of the team lovely! xx

He really is! Thank you for having me 🙂 xx

Wow, to do all of that at 8 years old. Imagine where he’ll be when he’s an adult! #Blogstravaganza

I know! He comes across as being so determined and hard working. It was lovely to find out a little more about him and the company.

I love this. I hope to foster this sort of entrepreneurship in my own son. #blogstravaganza

I love that children are often inspired by other children. My eldest (6) was so excited to get involved in this post and learn more about Safin and his business.

Wow, what aspirations and drive for a 9 year old! How amazing! I love the positivity he’s spreading too, just wonderful. I really hope this becomes successful for him! #blogstravaganza

Absolutely! Very special and I hope he had lots of success with it too. Thanks for your comment 🙂

Wow love this and how lovely that he is enjoying it, brilliant read #Blogstravaganza

Thank you. Yes, lovely to see a child so enthused by building their own business 🙂

OMG what a fantastic idea and what a very talented boy! It sounds like he’s got the right idea…I’m trying to explain the importance of saving your money to my two – they don’t get it!! #blogstravaganza

Haha, me too! Yes, he seems very focused 🙂

awww this is so cute and the quote ‘be yourself because everybody else is taken’ is one of my favourite quotes, so true X #blogstravaganza

I love it too. Having it on a poster makes for a great daily reminder to be the best that we can be 🙂

What an inspiring young man, I love that he has ambition at such a young age. Hope it all goes well for him x

Indeed he is, I think it’s a great idea for a business too 🙂

How lovely! Such an inspiration! Well done young man! #blogstravaganza

Thank you for your comment! Yes, I hope he is very successful 🙂

I love how positive these are! Great that Safin gets most of the phrases from his mum! #blogstravaganza

I know, I loved that too. They’ve clearly had a wonderfully positive impact on him 🙂

Wow, what an awesome young man! I wish I had his drive and ambition at his age – I bet he’ll go far. Who doesn’t love socks and positive affirmations? Great idea #blogstravaganza

Exactly! I would quite like the socks in an adult size 😉

I love this! I can’t wait to see his socks! What an inspiring young man he is.

He really is. I’m hoping to have some socks to review in the New Year, fingers crossed!

Leave a reply

CommentLuv badge